When was the last time you felt
excited, motivated and extremely keen to be
at work? Chances are it was when you had a
job or project that really interested you,
you had control over what you did and the
way you did it, and you didn't have any
worries about "over zealous boss"
interference or lack of job security. It's a
great feeling and we can all probably relate
stories of how and when we were most
"motivated" at work.
But as managers, do we consciously try to
provide this same level of motivation for
all of our employees? Or, are we merely
fixated on striving to achieve the
deadlines, budgets and targets that are set
for us (and that seem to be getting tougher
and tougher and placing more and more stress
on us and our people), and forgetting what
it was really like when we worked in an
environment that was truly "motivational".
My challenge to practicing managers, is
to think back to when they were most
motivated at work and identify the reasons
why (list them on a sheet of paper as dot
points). Then, set about implementing these
same conditions for their own people. (Draw
up your own list now and see how it compares
with mine)
I've issued this challenge to managers
over the last 20 years in management
development forums and invariably their
"motivational conditions" they identify are:
* Autonomy - the chance to take control
over a complete project or unit of work in
which I am really interested *
Responsibility - for setting goals and
targets and being accountable for achieving
them * Recognition - for achieving
meaningful results * Development - of my
skills, knowledge and capabilities to their
full potential
I then ask them to identify the things
that really irritate and annoy them and
(often) change what could have been a
motivating workplace into a drudgery. They
are:
* Bosses who do not recognize them for
their efforts, or worse still, take the
credit themselves * A lack of feeling of
"team", ie., "we are in this together" *
Constant implied or implicit threats of
demotion or dismissal * Insufficient salary
(by comparison to others in the firm or in
the industry)
If these sound familiar, then you're
right! Frederick Herzberg in his classic HBR
article "Once More, How do you Motivate
Employees?" (www.harvardbusinessonline.hbsp.harvard.edu)
came up with two similar sets of lists
nearly forty years ago that he labelled
"Motivators" and "Satisfiers".
Do they hold true today? Recent research
into the turnover rates for young employees
(20 - 30 yrs) shows that in some industries,
the turnover rate of young employees is as
high as 25% annually due to lack of
perceived career development and training,
and limited opportunities for involvement in
other areas of the firm and their
profession. These younger people, by
comparison to their predecessors: * Are more
opportunistic in taking new jobs. * Are more
mobile. * Have greater expectations. * Are
easily bored. Andrew Heathcote (www.brw.com.au/stories)
in answer to this challenge suggests that
managers need to: Communicate: * Be honest
during interviews. * Be serious about
performance reviews. * Do more career
mapping. * Create a forum to develop a
greater spirit of involvement. Tailor the
workplace: * Provide more job rotation. *
Arrange more rotation between offices. *
Develop specific training. * Introduce
variety. * Develop forums for social
interaction. Be flexible: * Consider
providing sabbaticals (so they can travel
without resigning). * Increase the
availability of unpaid leave.
So today's younger employee is not so
different from the generation who manage
them - maybe they want their motivation and
satisfaction a little faster!
By the way, notice that the majority of
items on Andrew's list are what Herzberg
called "Motivators". In fact the only two
that could be termed real "Satisfiers" are
the last two - sabbaticals and unpaid leave.
But, to return to my initial question,
does motivation equate with happiness?
Richard Layard (www.pfd.co.uk/clients/layardr/b-aut.html)
suggests that work plays a very important
part in our happiness and that a lot of our
happiness actually comes from the work we
do. And the job that we do is affected by
how we are allowed to do it. In addition, he
found that in regard to the "Satisfiers": *
Not having a job when you should have one,
is much worse than suffering a sudden drop
in income * People who feel insecure about
retaining their job, suffer a loss of
happiness (relative to those who do feel
secure) that is 50% greater than the loss of
happiness suffered by people whose income
drops by a third.
Andrew Oswald of the University of
Warwick (www2.warwick.ac.uk/fac/soc/economics/
staff/faculty/oswald/homejobs.pdf )
confirms some of the importance of the
"satisfiers":
* Having a lot of job security is
important to feeling a high degree of
satisfaction with your job * People with
relatively high incomes or university
degrees tend to get more satisfaction *
Women tend to be more satisfied than men *
The self-employed tend to be more satisfied
* People who work in a small workplace tend
to be more satisfied than those who work for
large employers * Working at home tends to
lead to higher satisfaction * A job that
involves dealing with people tends to bring
higher satisfaction
Herzberg would be very pleased with the
results of the amazing amount of today's
research that confirms his contention that
it is important for managers to concentrate
on both the "Motivators" and the
"Satisfiers" if one is to have happy and
motivated employees.
The message? Managers, revisit your own
list of "Motivators" Start working on
implementing the things on that list of
your's with your employees today!
If you would like to find out how
motivated and satisfied your people are, you
can do so with a simple feedback profile
such as CHECKpoint™ (nationallearning.com.au/index_files/EmployeeFeedbackandMotivation.htm).
CHECKpoint™ has been developed on the work
of Herzberg and another great social
psychologist, D.C. McLelland. It not only
provides feedback on employee motivation and
satisfaction, but also how to maintain these
and address any problematic issues.
Copyright © 2006 Bob Selden
About The Author: Bob Selden is the
Managing Director of the National Learning
Institute. He has been an HRD consultant for
over 30 years, prior to which he was a line
manager in a financial organisation. He is
an Australian currently living in
Switzerland and is a part time member of
faculty at the International Management
Development Institute in Lausanne and the
Australian Graduate School of Management in
Sydney. You can contact Bob at
http://www.nationallearning.com.au/ |