| Since most link
building campaigns are done to support
ongoing ranking strategies, it's important
to know where and how to look for "link
traps" that keep you from your Search Engine
Optimization (SEO) efforts and goals.
Websites that employ the use of robots.txt,
JavaScript or certain redirects should be
avoided. Websites that show no meter of
Google green (PR) should be thoroughly
checked. It's important to secure links from
a venue a search engine can spider. Links
from websites outside your industry niche
won't hurt your link building effort;
however they don't provide a good ranking
boost contribution since it doesn't
reinforce any relevancy of your keywords.
Overview
Reciprocal linking is an effective way of
generating targeted, topic related traffic
to your website. By increasing the amount of
websites that pass a vote to your web page
through the use of a backlink, the more
important Google's will deem your website,
which with time will lead to higher Search
Engine Result Pages (SERP's).
What we will focus on is determining
which link exchange partners have links that
are worthwhile of your time & effort. When
looking for link exchange partners you want
to look at multiple factors to ensure you
are receiving a quality link exchange that
allows a vote to be passed back to your web
page. Intense Development is going to review
3 factors that qualifies the link as a good
exchange:
1. Passing a vote 2. Passing traffic 3.
Passing PageRank
1. Passing a Vote
This factor is more virtual than
materialistic since this would at most times
be based on your personal opinion. The
quality of the vote passed on to your web
page consists of multiple pointers that you
have to ask yourself:
* Is it informative to your websites
topic? Does it provide a quantity of quality
content? Stick to websites that provide
unique content that provides additional
insight and is relevant to your websites
topic.
* How long has the website being in
existence? Has this website being in
existence long enough to build itself up to
be considered an authority site?
* How many outgoing links does the link
page have?
Web pages that have less than 50 outgoing
links are still considered effective enough
to exchange with. See it this way: A Search
Engine will provide (example) 100 points to
each page outgoing links. If you have one
outgoing link it will get the full vote
value. If you have 50 outgoing links to
other websites, than you vote count is only
2 points. Web pages with limited amount of
outgoing links are favorable.
The placement of the link: Will the link
partner allow a submission of your link
within a paragraph of keyword related /
informative text? This way your outgoing
link does not follow the webs usual linking
exchange pattern, which overtime could
become devalued with Search Engines? The
surrounding text reinforces your links
keywords and might provide additional boost
in the keywords relevance.
2. Passing Traffic
Serves good for targeted and high-volume
traffic which could convert to clients. Many
times the position of the link is what it
takes to get more traffic from the website.
On good way to determine the hotspot where
visitors look most often is by checking out
this site EyeTracker
3. Passing PageRank
PageRank (PR) is Google rating system of
the quality of the website. The bar runs
between 1 to 10 and the closer to 10 you can
get the more valuable the exchange. In the
past, Page Rank has been the main focus
point in many webmasters and Search Engine
marketers. Page Rank has overtime become
less important in Google's overall ranking
algorithm, and now it determines the
interval of the Search Engines spider / bots
return to the website, for faster indexing
of new content.
About the author: Mr. Green -
Strategic Internet Marketing at
http://www.intensedevelopment.net |
